Constant Contact
Presentation by Gina Watkins

Part One
Growing Your Business with the Power of Email Marketing
Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. You will learn how to:
• Become a trusted email sender in the eyes of your prospects, customers, and members.
• Build your list! How to find and keep email list subscribers.
• Get your sent emails opened and read.
• Turn your readers into more frequent buyers/supporters/donators.
• Target your communications - How to get the right message, to the right people, at the right time.
• Use email communications to improve customer/member loyalty.

Part Two
Getting Started with Email Marketing & Constant Contact
You've learned about best practices - now take the next step! Getting Started will help you create and enhance your first email marketing campaigns - we'll provide tips, techniques and guide you through the tools and features in the Constant Contact system. You'll learn how to set up account options, add signup boxes to your website and emails, load a list, build a campaign, brand your email to match websites and logos. We will also go over text editing and other shortcuts to save time and give your emails a polished, professional look. You'll also learn tips on how to develop content, get your email opened, and track results.